Danetti.com
Successfully generating £30m in annual furniture sales to UK customers, Danetti’s board wanted lift their business to the next level of growth. They wanted to use data to understand customer trends and thereby efficiently target Paid Social and Paid Search budgets for maximum return on Ad Spend.
They retained Vuzo to explore their customer and transaction database, return actionable insight, and implement data-driven campaigns across SEO, PPC, Paid Social and CRM channels.
“I feel like we get so much out of our partnership and Vuzo are a key reason as to why our marketing is flourishing in the way it is”
Amanda Hollwey, Ecommerce & Marketing Manager, Danetti
Amanda Hollwey
Ecommerce Manager, Danetti.com
What does Vuzo actually do for you?
In this conversation, Amanda describes working with Vuzo’s team to
– Access her company’s own data and interpret it
– Leverage it into business and marketing plans
– Improve customer segmentation and targeting, messaging
– Understand large customer feedback datasets
– Understand where we can be more efficient with our spend, and more efficient with our time.
Can you tell us about some specific results Vuzo have delivered?
In just one campaign from Vuzo she observed:
2.6% increase in CTR (Click Through Rate)
17% increase in Conversion Rate
11.9% decrease in CPC (Cost Per Click)
35.4% increase in ROAS (Return on Ad Spend)
What's it like to work with Vuzo?
“It’s one of those clichés that Vuzo have become an extension of our team, A lot of agencies say they want to become an extension of our team, with Vuzo it’s a lot more natural.”
We have:
Bi-monthly catch-ups
Regular 121 sessions
Training sessions when we need to
They’re always on hand
They run Lunch and learns (training sessions at lunch time) across the markeitng team and also the rest of the business with teams who might not be Iinvolved day-to-day but who benefit from learning about data
QBRs (Quarterly Business Reviews) with our senior management team in person, to review the insights, and build the strategy to see where we want to go next.
Amanda says that “Vuzo go above and beyond and nothing’s ever too much”
Vuzo's ReviewLab tool
“One of our biggest wins with Vuzo has been using their ReviewLab tool.” Amanda describes using it to:
Analyse all our reviews
Discover what is driving changes in customer sentiment and how customers are talking about our brand and our services.
To see how we’re performing compared to our competitors, and what their customers are saying about their services.
Not only can we see how we’re doing but also find where the opportunities are to leverage that further and win customers over from competitors to Danetti.
What services do Vuzo deliver for you?
“We use Vuzo for
Data Science and Analysis
Their GeoLogic tool for customer postcode analysis
Management of Paid Search (PPC Campaigns)
SEO (Search Engine Optimisation) They build our entire SEO strategy, both Technical SEO and Content.
They are Holistic – they work on each area and focus on how it can improve other areas – they help us improve results across the whole business not just the individual channels.”
Tracked in GA4
Tracked in Google Ads
Return on Ad Spend on Paid Search Channels
“I’ve been working with Vuzo for the past 12 months and they’ve provided incredible support, data driven solutions, and have really functioned as an extension of our team”
Aly Haynes
Brand Manager, Danetti
