Deltic Group is the UK’s largest operator of late-night bars and clubs. They run 52 UK Clubs including the Prizm and Oceana brands, as well as Eden, Atik & Vinyl.
The Challenge
Vuzo’s team were called in by Group CEO Peter Marks to analyse their archived booking and revenue datasets.
Our Approach
We were briefed to harmonise the data across multiple sources, clean-up, and extract valuable insight into trends and correlations. This allowed data to inform future bookings, calendar optimisation and act selection across their nationwide portfolio.
Within 3 months of engagement we identified opportunities for direct cost savings amounting to 0.2% of the group’s EBIT (£11m 2018/19), representing an ROI of 22x.
Key outcomes:
22x ROI
0.2% of EBIT in direct cost savings
Cleaned and consolidated data
Optimised calendars and act selection