Help, I’ve Grown Too Quickly! How To Maintain Website Growth in A Post Covid World
The past few years have been challenging to say the least and as we’re starting to see a light at the end of the pandemic tunnel, most retailers we’re talking to are falling into one of two categories:
- They were able to capitalise on the extra online spend coming from a society forced from the physical world to the digital one overnight
- They’ve been seeing core metrics, whether sales, traffic, revenue, fall and they want to reclaim those losses
To the optimist, ‘problem’ one might seem like the dream – lots of extra money coming into the business can never be a bad thing, right?
To the pessimist, what this means in reality, is the business wants these numbers matched at the very least and more ideally, improved upon.
So, whether you fall into the optimist or pessimist category, how can you leverage recent successes and build a moat around your market share?
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