In many ways CPC is a great metric:
- Most platforms will let you have lots of control over this figure;
- It’s really easy to calculate an ROI, add it to reports and get a holistic view or drill down to a granular review of performance;
- You can make instant adjustments to see instant impact.
On the other hand, it can also be a very painful metric. It’s a bit like going to the petrol station in that every time you look, the price keeps creeping up but if you want to carry on moving forwards, there’s not a lot you can do apart from pay up! But, just like there are steps you can take to make your fuel tank go that little bit further, there are steps you can take to make sure your CPC is pulling its weight when it comes to your digital strategy.
Download our Handy Vuzo Guide To Minimising CPCs and Maximising ROAS. IN this useful little guide, we answer some common questions, and offer our top tips and tricks, and the answer to you burning questions including:
- What Makes Vuzo Experts?
- Why Does My CPC Keep Going Up?
- How Is Competition Impacting My CPC?
- How Does Technology Impact My CPC?
- How Is Customer Experience & Expectation Impacting My CPC?
- How Do I Get The Best ROI On My CPC?