The lifestyle goods and homeware retailer saw a boom in online sales during the pandemic, and needed to better understand what could be learnt from their data.
With a flurry of new customers arriving during Covid, Cuckooland’s senior management team found themselves awash in data, but when it came to using this for decision-making, they needed some support.
When planning and allocating budgets across their 2021 growth initiatives, the team wanted to compare these initiatives in terms of revenue potential to make informed decisions.
Vuzo’s team helped Cuckooland explore their own eCommerce data and decide which customer metric presented the highest ROI opportunity. Vuzo drove optimisation in several key areas, including:
By exploring their Google Ads, Google Analytics, and eCommerce databases (customers, transactions and inventory) Vuzo was able to quickly produce a series of dashboards that highlighted all the key customer metrics such as Lifetime Value (LTV), Average Order Value (AOV), Returns %, Repeat order %, as well as mapping their locations across the UK and Europe.
Now the Cuckooland leadership team are able to focus their energy and budget on growth initiatives with the best ROI and the quickest turnaround.