Longacres Garden Centres

Transforming forecasting with data science

"Vuzo helped us change our approach to demand forecasting to yield a 12x return on investment in their first year of working with us."

Michael Ainley

IT Manager, Longacres Garden Centre

Longacres is the UK’s biggest independent garden centre group with annual turnover of £45m.

The Challenge

Longacres had seen the success of their digital marketing plateau and were looking for a new approach to drive SEO performance.

Our Approach

“Vuzo helped us change our approach to demand forecasting to yield a 12x return on investment in their first year of working with us.” explains Michael Ainley.

“They cleansed and harmonised our offline and online sales data to pull out key trends in category sales, corrected for weather and other influential factors. Analysing our historical sales data allowed us to change our web site information architecture and search visibility to capitalise on increased demand, reducing wasted media spend and dramatically increasing online revenues from search.” says Michael.

Sharing information visually with Longacres board allowed them to see the sales impact from promotions and advertising, quickly review recent market basket trends, and reliably test the true impact of offers on sales and profitability across categories.

Key outcomes:

12x Return on Investment

Cleaned and consolidated data

Increased online revenues

Reduced wasted media spend

Read the next success story

“We worked with a number of poorly-performing SEO firms until we finally found Vuzo. A cliched 'breath of fresh air'. Their precise, targeted site change suggestions have led to some big wins in a fiercely contested category, including some top-of-page-1 natural results against established industry giants. The team are very bright but also easy to work with; often a rare combination.”

Michael Ainley

IT Manager, Longacres Garden Centre