Unbiased

Turning customer data into a clear growth story

Unbiased uses matching technology to connect people with financial advisers, mortgage brokers and accountants, while helping professional firms build their new-business pipelines.

Over 12 months, Vuzo’s data scientists analysed Unbiased’s B2B customer cohorts and modelled the growth opportunity offered by each segment across different regions.

We translated those findings into a go-to-market strategy for the in-house team, giving Unbiased a clearer view of its marketing return and where future growth could come from.

Three months later, Unbiased secured £5.6 million in Series A funding to scale its technology, develop its product and expand in the UK and overseas.

Source: UK Business Angels Association