Explore
This is the first step in our process, and a chance to explore the current picture of your data. Whilst many of our clients understand that data could hold the answer to business challenges, in most cases they need support when it comes to actually getting hold of, and using this resource.
We import the data securely, and then clean it, merge it, and prepare it for use. We hold workshops with our clients, offering the chance to ask questions and cross reference, and then our bespoke data dashboards give you a handle on your data, and pull out meaningful insights including:
- Lifetime Value (LTV)
- Average Order Value (AOV)
- Returns %
- Repeat order %
We help provide clarity for our clients.
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Visualise
This is where the data really comes to life. We build upon our initial exploration of data to create a data warehouse, and then use dedicated software such as Tableau to derive relevant and actionable insights. It’s not just about building shiny pictures – we make sure our visualisations are providing novel and creative insights into the data in a clear, understandable and visual way.
At this stage, we can create links between data sources so they are consistent and refresh automatically. This allows data to flow daily into dashboards, meaning teams have the very latest stats at their fingertips, whether digging into wider trends, current product performance, or customer feedback. The resulting time savings and associated cost implications mean teams are freed up to get on with the day-to-day operations, and the data analysis burden is significantly reduced.
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Segment
Whether you are interested in age groups, categories of spend or geographic location – segmentation allows you to interrogate commonalities amongst groups of customers that the human eye would be incapable of seeing. At Vuzo, we have conducted a huge number of segmentations for UK SMEs, and we take things to the next level.
- We combine and centralise your sales data;
- We focus on key fields of interest (e.g. order value or shoe size); and
- We enrich this with third-party data sources to help to determine commonalities.
We run this data through proprietary clustering algorithms and iterate our analysis with your valuable feedback and input. Our team outputs the new data-driven segments into your Google Ads, Social Ads, and CRM to boost performance where you need it most. We work closely with you to interpret the segments, and plan and design tests to measure the impact these segments have on the success of your marketing performance.
The more you understand your customers, the better you can meet their needs.
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Resonate
How do you know if you are really resonating with your customers when it comes to your creative and messaging, ad copy, and imagery? It can often be a best-guess scenario, or simply what the commercial team has deemed a good product line to sell.
Our resonate process helps you use the power of data to drive that creative process. We work closely with you to identify customer communications that we can ingest to help you better understand your customer wants, needs and the best language to use when speaking to them. Our advanced review analysis technology helps quickly optimise your messaging, to speak directly to the needs of your target customers.
Generic keywords can become expensive incredibly quickly. By ingesting your existing customer communication data, we can gather insights which will lead to a far more cost-effective and strategic generic keyword strategy as well as help you understand how your customers differentiate you in the market.
Understand your customers and beat the competition.
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